August 19th, 2020
Alpha - Wasted Paris
ALPHA: CO-OWNER OF THE BRAND WASTED PARIS
How did you start your clothing brand?
Last year guys hosted a skate contest during fashion week. Can you tell me a little bit about that?
How is the fashion / skate scene in Paris?
The Fashion skate scene in Paris is very well, since some brands like Wasted or Tealer cames + others French brands like Helàs or Magenta, and off course the Supreme store, the world is now focus in the french skate scene, so i'm sure that our scene is inspiring a lot of peoples in the world at the moment.
What has quarantaine been like for the company?
Quarantined wasn't good for nobody companies hahaha, we are lucky, even our shops closed during this period, and the same for our european wholesalers, we are lucky that the US and asian stores keeps open, and the eshop stayed good, so its was not like the past year, but it's ok
Any plans for the future you wanna tell us about?
Now my goal is to be really present in the American market, that's my next target.
What types of music are you inspired by?
Fang and Johann are inspired by UK pop rock and shoegazing like stone roses, Ride, or Oasis, for me i'm about Grime scene US and French rap, you can feel all those inspirations in the DNA of Wasted
What theme is most important for your vision on clothing?
Fang is the DA so he will be better for me to answer, we share all of our inspirations for the collection, most of the inspirations comes from the 90s, the music, movies, sometimes sport or travels.
Do you have any other ambitions besides fashion?
How did you come up with your name?
Wasted was the mood of the founders when we started... Young peoples in Paris, Chillin, smoking, drinking, having parties... the name came alone, its a vision of us 8 years ago haha
Any chance we’ll be seeing your brand in Dutch stores any time soon?
Written by Anna van Jaarsveld